Easy as it may sound, but the toughest part of marketing a product is describing it right! A good product description details its features (obviously), uses and process of use etc.
But an excellent product description also explains its technical aspects, what makes it unique, the inside story of its creation besides its advantages and the company’s philosophy behind the launch.
Why have product descriptions become more important now than ever before? It is because people are buying online, comparing multiple products online and there is a short time between discovering your product and that click which seals the deal. So in those minutes when a customer is researching before buying a product, your product description plays an important role in decision-making.
It can be short or detailed but an ideal product description is more than just the synopsis of its advantages. Each product carries a part of the company’s soul. So every word in your product description should also resonate with the company’s vision and mission.
Our writers know how crucial each element is in any product’s description. So from organic shower gels to ecofriendly tote bags, Kosh’s team of creative writers weaves magic with text as we detail products so that they stand out in the crowd.
We make technical terms easy and our words strike the right chord with your potential customers, nudging them to explore more by going for it.